Novakid
Europe’s #1 Online English School for Kids
An immersive learning platform with 1-on-1 live lessons, gamified self-study, and apps for parents, students, and teachers
Service
Product Design
Service
Product Design
Service
Product Design
PERIOD
2020 - 2024
PERIOD
2020 - 2024
PERIOD
2020 - 2024
Description
EdTech Platform
Description
EdTech Platform
Description
EdTech Platform
My Role
My Role
My Role
I joined at the very beginning as the only product designer and later became the lead of a growing design team.
I led the UX/UI design for three core zones — Parent Area, Teacher Area, Kids Area, and Classroom — and managed the design system across all platforms.
Team: 6 designers, 3 PMs, development (web & app), localization, marketing, and QA teams.
I joined at the very beginning as the only product designer and later became the lead of a growing design team.
I led the UX/UI design for three core zones — Parent Area, Teacher Area, Kids Area, and Classroom — and managed the design system across all platforms.
Team: 6 designers, 3 PMs, development (web & app), localization, marketing, and QA teams.
I joined at the very beginning as the only product designer and later became the lead of a growing design team.
I led the UX/UI design for three core zones — Parent Area, Teacher Area, Kids Area, and Classroom — and managed the design system across all platforms.
Team: 6 designers, 3 PMs, development (web & app), localization, marketing, and QA teams.
The Product
Parent Area
Parent Area
Parent Area
Challenge: Parents needed a clear way to track progress, manage subscriptions, and book lessons.
Solution: Built a clean, intuitive Parent Area from the ground up, making it easy to track learning, manage schedules, and support multiple children.
Impact: Higher conversion from trial to paid plans, fewer support tickets, increased usage in first 30 days.
Challenge: Parents needed a clear way to track progress, manage subscriptions, and book lessons.
Solution: Built a clean, intuitive Parent Area from the ground up, making it easy to track learning, manage schedules, and support multiple children.
Impact: Higher conversion from trial to paid plans, fewer support tickets, increased usage in first 30 days.
Challenge: Parents needed a clear way to track progress, manage subscriptions, and book lessons.
Solution: Built a clean, intuitive Parent Area from the ground up, making it easy to track learning, manage schedules, and support multiple children.
Impact: Higher conversion from trial to paid plans, fewer support tickets, increased usage in first 30 days.
Virtual Classroom
Virtual Classroom
Virtual Classroom
Challenge: Kids have short attention spans in virtual lessons.
Solution:
Interactive slides, large whiteboard, embedded media
Design optimized for teacher gestures and facial cues
Distraction-free UI with playful illustrations
Impact: Higher lesson completion and in-class engagement (measured via teacher feedback + session heatmaps).
Challenge: Kids have short attention spans in virtual lessons.
Solution:
Interactive slides, large whiteboard, embedded media
Design optimized for teacher gestures and facial cues
Distraction-free UI with playful illustrations
Impact: Higher lesson completion and in-class engagement (measured via teacher feedback + session heatmaps).
Challenge: Kids have short attention spans in virtual lessons.
Solution:
Interactive slides, large whiteboard, embedded media
Design optimized for teacher gestures and facial cues
Distraction-free UI with playful illustrations
Impact: Higher lesson completion and in-class engagement (measured via teacher feedback + session heatmaps).
Teacher Area
Teacher Area
Teacher Area
Challenge: Tutors lacked tools to manage schedules and payments.
Solution:
Centralized dashboard for lessons, stats, and earnings
Built-in student feedback and performance tracking
Impact: Increased teacher retention and satisfaction, faster onboarding of new educators.
Challenge: Tutors lacked tools to manage schedules and payments.
Solution:
Centralized dashboard for lessons, stats, and earnings
Built-in student feedback and performance tracking
Impact: Increased teacher retention and satisfaction, faster onboarding of new educators.
Challenge: Tutors lacked tools to manage schedules and payments.
Solution:
Centralized dashboard for lessons, stats, and earnings
Built-in student feedback and performance tracking
Impact: Increased teacher retention and satisfaction, faster onboarding of new educators.
Data & A/B Testing
Data & A/B Testing
Data & A/B Testing
Conducted user interviews and sent out surveys to collect feedback from parents and teachers
Used Metabase dashboards and heatmaps to analyze real behavior
Set up continuous A/B testing on key flows (onboarding, payments, bookings)
Validated design hypotheses through both qualitative and quantitative insights
UX improvements led to measurable boosts in conversion, engagement, and retention
Conducted user interviews and sent out surveys to collect feedback from parents and teachers
Used Metabase dashboards and heatmaps to analyze real behavior
Set up continuous A/B testing on key flows (onboarding, payments, bookings)
Validated design hypotheses through both qualitative and quantitative insights
UX improvements led to measurable boosts in conversion, engagement, and retention
Conducted user interviews and sent out surveys to collect feedback from parents and teachers
Used Metabase dashboards and heatmaps to analyze real behavior
Set up continuous A/B testing on key flows (onboarding, payments, bookings)
Validated design hypotheses through both qualitative and quantitative insights
UX improvements led to measurable boosts in conversion, engagement, and retention
Brand Consistency
Brand Consistency
Brand Consistency
Supported localization in 49+ countries
Led art direction for global campaigns
Built visual guidelines to align product & marketing assets
Impact: Stronger brand perception across regions, faster campaign execution
Supported localization in 49+ countries
Led art direction for global campaigns
Built visual guidelines to align product & marketing assets
Impact: Stronger brand perception across regions, faster campaign execution
Supported localization in 49+ countries
Led art direction for global campaigns
Built visual guidelines to align product & marketing assets
Impact: Stronger brand perception across regions, faster campaign execution
Results
Results
Results
User Impact
↑ Parent engagement (onboarding completion + dashboard usage)
↑ Class completion rates
↓ Support requests (subscription & scheduling)
Business Impact
Scaled from MVP to unicorn-stage platform
Expanded into 49+ countries with consistent UX
User Impact
↑ Parent engagement (onboarding completion + dashboard usage)
↑ Class completion rates
↓ Support requests (subscription & scheduling)
Business Impact
Scaled from MVP to unicorn-stage platform
Expanded into 49+ countries with consistent UX
User Impact
↑ Parent engagement (onboarding completion + dashboard usage)
↑ Class completion rates
↓ Support requests (subscription & scheduling)
Business Impact
Scaled from MVP to unicorn-stage platform
Expanded into 49+ countries with consistent UX
