Twee

AI-powered platform for generating and organizing English teaching materials

Twee is a live web platform that helps English teachers create engaging, AI-assisted learning materials — quizzes, dialogues, stories, flashcards, and more — tailored to any topic or level. It streamlines the full teaching workflow: from lesson creation to sharing, assigning, and tracking student progress.

Service

Product Design

Service

Product Design

Service

Product Design

PERIOD

2024 - 2025

PERIOD

2024 - 2025

PERIOD

2024 - 2025

Description

AI tools

Description

AI tools

Description

AI tools

My role

My role

My role

I worked directly with the CEO, product manager, and development team.

My responsibilities included:

  • Creating a component-based design system from scratch

  • Designing all flows and interfaces across teacher and student sides

  • UX writing, prototyping, and usability validation

  • Supporting weekly sprints with fast iteration and developer collaboration

  • Identifying UX opportunities through feedback, usage data, and testing

I worked directly with the CEO, product manager, and development team.

My responsibilities included:

  • Creating a component-based design system from scratch

  • Designing all flows and interfaces across teacher and student sides

  • UX writing, prototyping, and usability validation

  • Supporting weekly sprints with fast iteration and developer collaboration

  • Identifying UX opportunities through feedback, usage data, and testing

I worked directly with the CEO, product manager, and development team.

My responsibilities included:

  • Creating a component-based design system from scratch

  • Designing all flows and interfaces across teacher and student sides

  • UX writing, prototyping, and usability validation

  • Supporting weekly sprints with fast iteration and developer collaboration

  • Identifying UX opportunities through feedback, usage data, and testing

Key Objectives

Key Objectives

Key Objectives

  • Create a cohesive UX for teachers with different backgrounds, skill levels, and teaching styles

  • Streamline the exercise creation process with AI tools while keeping full user control

  • Design a flexible system that works for both classroom-based and remote teaching contexts

  • Encourage teachers to assign materials through the platform, not just download PDFs

  • Help onboard students and visualize their learning progress without added complexity

  • Build a scalable design system that supports fast feature delivery and consistent UI

  • Ensure teachers can start using the platform instantly — no training or onboarding tutorials required

  • Create a cohesive UX for teachers with different backgrounds, skill levels, and teaching styles

  • Streamline the exercise creation process with AI tools while keeping full user control

  • Design a flexible system that works for both classroom-based and remote teaching contexts

  • Encourage teachers to assign materials through the platform, not just download PDFs

  • Help onboard students and visualize their learning progress without added complexity

  • Build a scalable design system that supports fast feature delivery and consistent UI

  • Ensure teachers can start using the platform instantly — no training or onboarding tutorials required

  • Create a cohesive UX for teachers with different backgrounds, skill levels, and teaching styles

  • Streamline the exercise creation process with AI tools while keeping full user control

  • Design a flexible system that works for both classroom-based and remote teaching contexts

  • Encourage teachers to assign materials through the platform, not just download PDFs

  • Help onboard students and visualize their learning progress without added complexity

  • Build a scalable design system that supports fast feature delivery and consistent UI

  • Ensure teachers can start using the platform instantly — no training or onboarding tutorials required

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Product Concept & Its Evolution

Product Concept & Its Evolution

Product Concept & Its Evolution

The product evolved rapidly, with weekly feature releases and constant feedback from educators. My role was to balance clarity with flexibility — giving teachers control without cognitive overload.

The product evolved rapidly, with weekly feature releases and constant feedback from educators. My role was to balance clarity with flexibility — giving teachers control without cognitive overload.

The product evolved rapidly, with weekly feature releases and constant feedback from educators. My role was to balance clarity with flexibility — giving teachers control without cognitive overload.

The Product

Design System

Design System

Design System

Problem: With new tools launching weekly, the platform lacked consistency and scalability.

Solution: I built a clean, modular design system from scratch: components, color tokens, spacing, icons, interactions.

This allowed us to build faster, reduce bugs, and maintain a unified look across all tools.

Problem: With new tools launching weekly, the platform lacked consistency and scalability.

Solution: I built a clean, modular design system from scratch: components, color tokens, spacing, icons, interactions.

This allowed us to build faster, reduce bugs, and maintain a unified look across all tools.

Problem: With new tools launching weekly, the platform lacked consistency and scalability.

Solution: I built a clean, modular design system from scratch: components, color tokens, spacing, icons, interactions.

This allowed us to build faster, reduce bugs, and maintain a unified look across all tools.

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Smart Tools

Smart Tools

Smart Tools

Problem: Teachers needed to create highly specific materials, fast — but lacked technical time or skills.

Solution: We designed AI-powered tools for generating multiple-choice quizzes, gap-fills, dialogues, and stories.

Each tool is tailored to be flexible (topics, levels, tone) yet simple — usable with no learning curve.

Problem: Teachers needed to create highly specific materials, fast — but lacked technical time or skills.

Solution: We designed AI-powered tools for generating multiple-choice quizzes, gap-fills, dialogues, and stories.

Each tool is tailored to be flexible (topics, levels, tone) yet simple — usable with no learning curve.

Problem: Teachers needed to create highly specific materials, fast — but lacked technical time or skills.

Solution: We designed AI-powered tools for generating multiple-choice quizzes, gap-fills, dialogues, and stories.

Each tool is tailored to be flexible (topics, levels, tone) yet simple — usable with no learning curve.

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Library

Library

Library

Problem: Created materials were hard to find and reuse — leading to repetitive work.

Solution: We designed a personal content library where teachers can view, edit, duplicate, and organize their materials.

Everything is searchable, filterable, and saved automatically.

Problem: Created materials were hard to find and reuse — leading to repetitive work.

Solution: We designed a personal content library where teachers can view, edit, duplicate, and organize their materials.

Everything is searchable, filterable, and saved automatically.

Problem: Created materials were hard to find and reuse — leading to repetitive work.

Solution: We designed a personal content library where teachers can view, edit, duplicate, and organize their materials.

Everything is searchable, filterable, and saved automatically.

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Custom Flashcards

Custom Flashcards

Custom Flashcards

Problem: Teachers wanted to introduce vocabulary in visual and interactive ways, not just text.

Solution: We introduced a flashcard builder where teachers can add terms, translations, images, and even audio.

This worked equally well for printable sets and online use.

Problem: Teachers wanted to introduce vocabulary in visual and interactive ways, not just text.

Solution: We introduced a flashcard builder where teachers can add terms, translations, images, and even audio.

This worked equally well for printable sets and online use.

Problem: Teachers wanted to introduce vocabulary in visual and interactive ways, not just text.

Solution: We introduced a flashcard builder where teachers can add terms, translations, images, and even audio.

This worked equally well for printable sets and online use.

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Results

Results

Results

User Impact
  • 6M exercises created by teachers

  • 500,000 teachers actively used Twee in the last year

  • Avg. teacher reports saving 5+ hours/week

  • High adoption of interactive tools over static printables

  • Low dropout rate for first-time users

Business Impact
  • Increased usage of paid features through value-first freemium design

  • Higher stickiness due to interactive tracking and libraries

  • Strong growth in student accounts and teacher-student engagement

  • Faster development velocity enabled by clean design system

User Impact
  • 6M exercises created by teachers

  • 500,000 teachers actively used Twee in the last year

  • Avg. teacher reports saving 5+ hours/week

  • High adoption of interactive tools over static printables

  • Low dropout rate for first-time users

Business Impact
  • Increased usage of paid features through value-first freemium design

  • Higher stickiness due to interactive tracking and libraries

  • Strong growth in student accounts and teacher-student engagement

  • Faster development velocity enabled by clean design system

User Impact
  • 6M exercises created by teachers

  • 500,000 teachers actively used Twee in the last year

  • Avg. teacher reports saving 5+ hours/week

  • High adoption of interactive tools over static printables

  • Low dropout rate for first-time users

Business Impact
  • Increased usage of paid features through value-first freemium design

  • Higher stickiness due to interactive tracking and libraries

  • Strong growth in student accounts and teacher-student engagement

  • Faster development velocity enabled by clean design system

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